Our team, Green hill bank, was comprised of myself, Cass Corcoran, and Cathy Panas. We were fortunate enough to be balanced in our skill sets, with Cathy having designed banks in the past as well as having the Energy course over the summer, Cass having design knowledge and the willpower to learn Autodesk Revit, and myself knowing branding and graphic design.
The goal of the project was to design a sustainable bank that strived to be carbon neutral and also to be resilient to economic shifts over the next 30 years. More than just a design project, we had to find a way to differentiate our bank and brand from the competition, thinking about practical business practices and strategies to create a successful enterprise.
About Green Hill Bank
Our Vision: To build a healthy community by improving the quality of life utilizing sustainable methods and practices focusing on economics, individual well being, and the environment.
What We Stand For: Green hill bank is a community bank located in beautiful downtown Chestnut Hill, Pennsylvania. Our objective is to build a business model and a built environment that supports the community to take a green leap forward in sustainability.
We focused on engaging the customers and tried to educate them by using our building as a showcase. The idea was that we'd have educational kiosks, and signs that speak about sustainable products in plain english, with easy to understand loan options. We also set up a mock web application that would follow their progress and allow them to track their neighbors as well.
Also, 5 other teams from the class presented very different programs and design directions, all of which came out impressive. It was a successful and rewarding project for all of us, and I'm sure we're all sleeping better at night now that it's over.
