Tuesday, January 26, 2010

Student Design Competition Poster

Early in January, my involvement with the DVGBC Student Design Competition Comittee led me to design a poster for this years contest with another graphic designer from WRT Design, Anna. Collaborating with her, we came up with this poster for the year's competition. I can't take much credit, most of my designs were discarded and she only used elements of mine in the final layout. The challenge is to design a sustainable bicycle transit center. You can see the program summary here.

One thing that was interesting about this was the design process itself. The DVGBC is still an emerging company and brand, which led to challenges obtaining fonts and proper guidelines. For the most part, the DVGBC design style is very clean and conservative, with light colors and subtle gradients with the use of light floral overlays. We are targeting young architectural and engineering students so we wanted to help our poster stand out as well as be in line with the DVGBC brand.

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